US-based toy retailer Toys"R"Us has been reprimanded for gender discrimination following a complaint filed by a group of Swedish sixth graders about the store’s 2008 Christmas catalogue. According to the youngsters, the Toys"R"Us Christmas catalogue featured “outdated gender roles because boys and girls were shown playing with different types of toys, whereby the boys were portrayed as active and the girls as passive”. Thumbing through the catalogue, 13-year-old Hannes Psajd explained that he and his twin sister had always shared the same toys and that he was concerned about the message sent by the Toys"R"Us publication. “Small girls in princess stuff…and here are boys dressed as super heroes. It’s obvious that you get affected by this.” – Read the full article at The Local


Hey Koes, it’s a pony! ;) Photo made by Cheatara

I’m well aware of what kind of comments will be posted by some of our readers but I don’t really care. I’m so sick of these stupid gender clichés. You like boys to be “boyish”? Well, good for you but that doesn’t mean they want to be boyish just because you or the society expects them to be. We should get rid of the whole concept of acting masculine or feminine. The case above isn’t really special for Sweden but I’m glad to see that this Swedish attitude comes to Germany too (even if some Swedes might already be annoyed by all the political correctness ;p).

UPDATE: Boing Boing had a post about this too earlier today and the first 2 comments there made my day. Sorry America, you just got pwned ;o) On a more serious note: Stop thinking of teenagers as brainless mutants, kthx.